State of the Mobile Coupon Industry 

Koupon Media Releases 2016 Report


Koupon is excited to announce the release of Its 2016 State of the Mobile Coupon Industry. The report affirms the growing trend reported by eMarketer that the number of consumers in the US who used a mobile coupon in 2015 grew 18% to 92.6 million. 

Data in the report affirms the growing trend and points to the rise of mobile coupons in mobile marketing:

  • 42% of mobile users have used a mobile coupon
  • 39% of customers spend more if they receive a personalized coupon
  • 60% of customers would adopt mobile payments if offered coupons
  • In 2015 Koupon Media offers drove 20 million total store trips and $100 million in revenue for brand and retail partners

“Consumers are using their smartphones more while they’re shopping, and mobile coupon usage is growing as a result,” said Bill Ogle, CEO of Koupon Media.

“In 2015 we doubled the number of coupons delivered on our platform. The fact is mobile coupons are easier to use than paper or print-at-home coupons and more retailers accept them than ever before. It won’t be long before the mobile coupon outpaces paper coupons altogether.” 

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