Koupon is excited to announce the release of Its 2016 State of the Mobile Coupon Industry. The report affirms the growing trend reported by eMarketer that the number of consumers in the US who used a mobile coupon in 2015 grew 18% to 92.6 million.
Data in the report affirms the growing trend and points to the rise of mobile coupons in mobile marketing:
“Consumers are using their smartphones more while they’re shopping, and mobile coupon usage is growing as a result,” said Bill Ogle, CEO of Koupon Media.
“In 2015 we doubled the number of coupons delivered on our platform. The fact is mobile coupons are easier to use than paper or print-at-home coupons and more retailers accept them than ever before. It won’t be long before the mobile coupon outpaces paper coupons altogether.”