This report examines the opportunity of mobile offers in convenience stores for brands and retailers alike and consists of two parts:
1. First, it presents mobile coupon performance based on over 600 campaigns across six major convenience stores, including insights about offer types, offer duration, open and conversion rates.
2. Next the report follows the statistics with a Kum & Go case study including rave reviews from Kum & Go’s head of digital marketing Mike Templeton, who describes Koupon as “crucial to the success of Kum & Go’s mobile marketing campaigns” and a partner that has “increased store traffic and boosted revenue.”