Marketers are noticing a trend - mobile coupons are on the rise. By the end of 2016, over 1/3 of the U.S. population will be mobile coupon users.
With more and more consumers using their smartphones in store, now is the time to implement a mobile coupon campaign.
How you get started, where you decide to reach your customers, and your distribution channels are all important decisions marketers make when planning a campaign.
This guide will set your campaign up for success by showing you best practices around 3 key areas: