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Getting Ahead of Generation Z

Getting Ahead of Gen Z

The Millennial generation has lost its grip as the largest (and most elusive) generational group in the United States, now standing as the second largest generation in the country today.

In this piece, Koupon Media discusses who Generation Z is, what they are looking for, where they are looking for their next buy, and why they engage with a new kind of brand marketing. 

Download to read more!