Millennials were so last year!
Generation Z is already here and impacting your sales. In our latest piece, Koupon Media discusses who Generation Z is, what they are looking for, where they are looking for their next buy, and why they engage with a new kind of brand marketing.
Questions answered in this piece include:
In addition to these need-to-know questions about Gen Z, Koupon gives 5 top tips for c-stores and brands to follow as they explore their future Gen Z marketing strategies.
- What makes them different from Millennials?
- How digital media will be impacted by Gen Z?
- What are the buying habits of Gen Z?