Looking Beyond Loyalty


Strategies for a Successful Loyalty Program!

koupon ebook strategies to create successful loyalty program

The deployment and management of loyalty programs have emerged as a popular tactic to reach sales and marketing goals over the past decade.

Today, successful loyalty programs tend to operate in the digital realm, with classic examples such as Starbucks and its star-based loyalty process housed in its mobile app.

However, with stats such as:

  • On average, 58% of loyalty program members do not actively participate in the programs in which they have enrolled
  • An average customer is a part of over 30 loyalty programs but has only engaged with 25% of them

The question arises for many marketers - how do you acquire new customers to a loyalty app? How do you increase engagement both inside and outside of your loyalty app? It can be daunting to come up with a strategy. 

In our latest piece, we go over the advantages and disadvantages of loyalty programs, and we leave you with 3 takeaways to have a successful loyalty program!

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