The deployment and management of loyalty programs have emerged as a popular tactic to reach sales and marketing goals over the past decade.
Today, successful loyalty programs tend to operate in the digital realm, with classic examples such as Starbucks and its star-based loyalty process housed in its mobile app.
However, with stats such as:
The question arises for many marketers - how do you acquire new customers to a loyalty app? How do you increase engagement both inside and outside of your loyalty app? It can be daunting to come up with a strategy.
In our latest piece, we go over the advantages and disadvantages of loyalty programs, and we leave you with 3 takeaways to have a successful loyalty program!