The Koupon Manager Dashboard is the easiest way to monitor performance of both current and past offers. The Dashboard is organized into two sections — Offer Performance and Customer Activity.
This portion of the dashboard reports the performance of an offer or a set of offers. Performance is measured by Offer Views, Opens and Barcodes Presented.
The Offer Performance section can be filtered in three ways —
Offer performance metrics help marketers determine the success of an offer campaign. Here’s a quick explanation of each metric —
The second portion of the Offer Performance section is designed to provide additional details about the offer or offers selected. Here’s a quick breakdown of what these charts explain —
This portion of the dashboard focuses on the number of customers that are currently interacting with an Account’s offers. Similar to the Offer Performance tab, the Customer Activity tab can be filtered by date range.
Customer Activity is measured by Active Customers, New Customers, and Views and Opens. Here’s a quick explanation of each metric —