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2018 State of the Industry, Mobile Offers in Convenience Stores

2017 was an important year in the world of c-store mobile offers. As other retail categories face new threats from online shopping and shifting consumer preferences, c-store retailers, and the CPG brands that sell products within them, are seeing real results from mobile offer campaigns. 

In our 4th annual State of the Industry report, we highlight the changing retail landscape and shifting consumer shopping patterns that are paving the way for the rise of mobile offers in the $233b convenience store industry.

As always, we hope this report illustrates the continued success of mobile offers in c-stores today and the promise they hold for the future. 

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